Exemplar is not the work of a single mind. Nor a single set of hands. But it could not have existed without Göran. That much is true.
A life’s work, made permanent at last.
ARTEMISGATAN, HjorthagenA quiet street in a Stockholm suburb
A new typeface by Letters from Sweden
Exemplar has been drawn and redrawn for thirty years. To mark the final version, we carved its history into three street signs. One for each address and decade – where and when it took shape.
Exemplar now spans Latin, Cyrillic, Greek, and Arabic.
It is complete.
Monument
Эпитафия
Holy Stone
Παρθενών
It doesn’t take three decades to design a typeface.
But, nonetheless, Göran began drawing what is now Exemplar, in 1994, on his Power Macintosh 7100.
Exemplar comes in 5 weights with italics, supporting 370 languages with its 1018 glyphs.
Try for yourself
What light is light, if Silvia be not seen? What joy is joy, if Silvia be not by? Unless it be to think that she is by, and feed upon the shadow of perfection.
If music be the food of love, play on, give me excess of it; that surfeiting, the appetite may sicken, and so die. That strain again! it had a dying fall.
All the world’s a stage, and all the men and women merely players; they have their exits and their entrances, and one man in his time plays many parts.
We are such stuff as dreams are made on, and our little life is rounded with a sleep. Sir, I am vexed; bear with my weakness; my old brain is troubled.
The quality of mercy is not strained; it droppeth as the gentle rain from heaven upon the place beneath: it is twice blest; it blesseth him that gives and him that takes.
Some are born great, some achieve greatness, and some have greatness thrust upon ‘em. Thy fates open their hands; let thy blood and spirit embrace them.
To thine own self be true, and it must follow as the night the day, thou canst not then be false to any man. Farewell: my blessing season this in thee!
The robbed that smiles, steals something from the thief; he robs himself that spends a bootless grief. To mourn a mischief that is past and gone is the next way to draw new mischief on.
We few, we happy few, we band of brothers; for he today that sheds his blood with me shall be my brother; be he ne’er so vile, this day shall gentle his condition.
Out, out, brief candle! Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more.
Multitudinous
في البدء كان الكلمة
Permanence
Шановний
Exemplar is not the work of a single mind. Nor a single set of hands. But it could not have existed without Göran. That much is true.
A life’s work, made permanent at last.